I had hundreds of views easily with my first few posts. Now I get 0. Why?

You might be shadowbanned or your content might not be popular. I have a few psots on everyday life that are popular but other topics disappear and get no engagement.

Will it help if i delete and make a new account? This time making sure i reply to every reply i get?

6:13

rednote is increasing users

6:15

or overall. Is there any strategy

6:18

for user stickiness ?

6:19

Because we all divide users into many groups.

6:21

For example,

6:21

we have tens of millions of users.

6:23

They come in every day to show you different things.

6:25

Ultimately, we hope that users will come again the next day.

6:27

So this indicator is called retention in the Internet circle.

6:30

If you come today, will you come tomorrow

6:32

? Or

6:33

will the people who come today

6:34

come next week? We will look at this indicator in all experiments

6:36

, so all engineers are involved in product design.

6:38

We will do A/B testing on

6:40

people, divide them into two groups

6:41

and see if their future retention has become better.

6:44

Then we will do a lot of things here.

6:45

If a new user comes in today,

6:47

we will know that as long as you If you like more than 3 times,

6:49

the probability that you will come tomorrow is very, very high,

6:51

so you will set the mechanism so that

6:53

you have to reach at least 3 pairs

6:54

, and then you will find that if you are a new user,

6:56

we will encourage you to click If you like it,

6:58

we will push you some content that you like more.

7:01

Even when you are a new user and come in,

7:03

we will first select some very popular content

7:05

and push it to you

7:06

. Cats, dogs, bikinis, beauties , that

7:09

’s right.

7:10

Things are very safe

7:11

, but if you click on our site,

7:13

we can roughly know whether you are a male or a female

7:15

, or if you filled it in randomly

7:17

, we can know your user preferences

7:18

and then make more accurate recommendations

7:20

. Things are actually very hidden,

9:23

If she has a creator today,

9:25

she wants to To start living on rednote,

9:27

does she have any special thinking or concepts

9:31

that can help him operate on it?

9:33

From an algorithmic point of view,

9:34

many people will ask me, and I

9:35

will say that rednote has created something

9:36

before you started. In

9:37

fact, there is YouTube and

9:39

IG as well.

9:40

In fact, there are many things

9:40

in it.

9:41

The first thing is that you understand everything in it first.

9:43

But for experienced creators,

9:45

there is no need to read those things.

9:46

It will teach you what the title should be, how to write a good

9:48

cover, and not draw some things that are or are not.

9:50

These things are very basic

9:51

, but once you want to enter the Chinese platform,

9:54

they will have a censorship mechanism.

9:55

OK, are they all manual? I remember semi

9:57

-manual.

9:58

It’s part machine and part manual

9:59

, so you can even find some

10:02

articles on the Internet

10:04

or clips from videos you’ve recorded, and

10:07

it will tell you whether you hit certain keywords

10:09

. Many times if you hit the keyword,

10:11

you can still pass the review,

10:12

but you will have no traffic.

10:13

This is a metaphysics.

10:15

For example,

10:15

Rednote, for a while

10:16

, the Cyberspace Administration of China (Internet Information Office)

10:18

felt that the Internet The platform should not have anything that is too naked.

10:20

Bikini will become a banned word that will reduce traffic,

10:23

because we need to protect ourselves from platform personnel.

10:25

Maybe bikinis and underwear cannot be released

10:25

for you . We all hope that there will be less content in this category,

10:27

so if we do The first thing about

10:29

rednote

10:30

is that you have to find out

10:31

that they have censorship and

10:33

the censorship is very strict.

10:34

It’s a bit like if you want to move to that country,

10:35

you have to first find out what the laws of that country are,

10:37

right

10:38

? The first thing and

10:39

the second thing

10:40

are actually that all creators will face a problem,

10:43

that is, if you are a Taiwanese creator today,

10:45

when you enter,

10:46

you must choose topics that are not regional.

10:49

For example, well,

10:49

I still have Taiwanese creators doing Taiwan tourism.

10:52

If you do Taiwan tourism

10:53

and the Chinese people can't come to Taiwan,

10:54

will they feel sad if you do it?

10:55

That is, you directly limit your own audience.

10:57

You want to Open it up.

10:58

If we go back to the algorithm,

11:00

many people will want to Hack the algorithm

11:02

. Or if I can know something about the algorithm,

11:04

then I can live a better life.

11:05

In fact, it won’t.

11:06

The reason is because the algorithm also goes It reflects the user's preference

11:09

, so you have to turn it around

11:10

, which means that what you want to obtain is the user's preference.

11:12

So I have seen many excellent creators

11:14

make several versions of the cover

11:15

for a video . I first uploaded the content of this version

11:17

to find out .

11:18

If the data is not good,

11:19

it will be taken off the shelves in half an hour.

11:20

We will do the same to you now

11:21

. I have even watched their interview-based programs or text-based programs

11:24

. They post pictures

11:25

, pictures and text,

11:26

and they may write

11:27

Try all 6 versions and try to find

11:28

a state that I like best.

11:31

So I often say

11:31

whether you can do well

11:32

and whether the traffic is good or not

11:33

is the process of trial and error

11:35

. It is to keep trying.

source:How did rednote capture the hearts of millions of Chinese girls? ft. Nick, former rednote engineer(VIDEO)