I heard in the news that a lot of prior TikTok users were switching to rednote. While TikTok is an international platform, I downloaded rednote today and it looks to be entirely Chinese content. Everything is in Chinese, the comments are in Chinese, the creators look to be Chinese and living in China. Does anyone else actually use rednote?
They have amazing translation AI software that translates all posts and comments automatically. Maybe it's in settings, it asked me if I wanted to enable it so I never needed to go looking for it. But I can now use the app like I would with reddit. Just make sure to post and comment using chinese haha
A lot of TikTok users did switch to Rednote, but I think the vast majority have completely dropped off given that there's no real way they can monetize their content.
Interestingly, in January, it seems that there were 300,000 US RedNote users, and in the space of 24 hours, this number jumped to 3.5 million!
Personally, I find if I comment in English, I'll start getting more US-based posts... then if I go a few days of only posting in Chinese, the algorithm reverts back to my standard content.
I use it. Once the algorithm figures you put you'll find plenty in English.
I use Rednote and wish there was more English content, however the translation is great and I find the rednote users are more willing to share info and experiences.
Really depends on what you're looking for.
People jumped ship for like 24 hours and all came crawling back to tik tok.
I mainly use rednote. The content is so much better. Plus I've learned so many recipes, and info about the culture. It's gotta learn you. They have a translate feature for comments and the main post.
I am in the US and am on Rednote still. Not daily like I had been, but often. Several times per week. I very much enjoy it.
I'm overloaded with US content. Nice to see a change. It's refreshing and fun.
I love it but I like arts n crafts and food. Stuff that needs no words
I use Rednote 100% of the time now
As you mentioned, Red Note (小红书 XiaoHongShu or Little Red Book) is 100% a Chinese app for Chinese users. However, you are free to post in whatever language you like and can search for and follow English-speaking content creators.
You can also keep a translation app nearby and look at and translate local content and comments.
So you’re thinking about switching (or at least dabbling) from TikTok to **Rednote** (aka Xiaohongshu)? Here’s a quick rundown on what to expect and how to adapt: 1. **Different Vibe** * **TikTok** is all about short, snappy videos—dances, trends, and memes. * **Rednote** leans more toward lifestyle tips, product reviews, and personal stories. Think mini-blogs rather than just quick clips. 2. **Less is More—or Is It?** * On **TikTok**, you can go viral with a 15-second masterpiece. * On **Rednote**, people actually read captions and appreciate detailed posts. Don’t be afraid to write a bit more and share personal insights. 3. **Engage with the Community** * Responding to comments is key on both platforms, but **Rednote** users expect a friendlier, more helpful approach. Focus on real interaction rather than just racking up views. 4. **Use Relevant Hashtags & Keywords** * **TikTok** hashtags can be trendy and fleeting. * **Rednote** hashtags and keywords should be more targeted, especially if you’re reviewing products or sharing how-to tips. 5. **Be Ready for Culture Shifts** * The **Rednote** audience often loves beauty, travel, fashion, and “real-life” hacks. * If you’re pivoting from dance challenges, consider experimenting with lifestyle or review content to fit the platform’s style. 6. **Quality Over Quantity** * While **TikTok** can reward frequent posting, **Rednote** might favor fewer, well-thought-out posts that really resonate. High-quality visuals and genuine storytelling go a long way. Got questions about Rednote? Drop ’em below—always happy to help a fellow content creator make the jump!
Why exactly? You and me know why America is banning tiktok... They can't control the narrative their like they do with Facebook or Instagram YouTube. etc The genocide in Gaza was being shown in its full without any kind of censorship... And daddy israel doesn't like that so the AIPAC who's holding the American politicians by the balls... Forced them into banning the app.... It's not about privacy or any of that.... Remember edward Snowden.? I rest my case.
Say it with me....because he and his oligarch buddies are getting worried Americans are waking up to the truth about the anti-China propaganda BS in Red Note and will either demand better conditions or go full socialist.