Stop trying to fix broken Meta ad accounts — sometimes rebuilding is faster
Today I worked with a client who couldn't run ads at all. Her Facebook profile had been restricted from advertising for a while, and because of that she couldn’t create campaigns, manage ad accounts, or even properly connect her Instagram to run promotions.
Every attempt to boost a post or connect assets kept failing.
What made it worse is that the account had gone through several changes over time — different countries, different payment methods, and campaigns previously run directly from the Boost button.
After spending some time diagnosing the issue, I realized something important: trying to repair the old setup was going to take longer than rebuilding everything clean.
So instead I did the following:
• Created a new Business Portfolio
• Created a fresh Facebook Page
• Connected the existing Instagram to the new page
• Linked the client’s WhatsApp Business
• Created a new ad account
• Added the payment method and ran a small test campaign
Everything started working immediately.
The biggest takeaway for me today was that sometimes the fastest solution is not fixing the broken ecosystem, but rebuilding a clean one.
Curious if anyone else here has run into cases where a restricted personal Facebook profile ends up breaking the entire advertising setup.