What do you think about this idea?

Hi everyone! I’d like to hear your opinion, especially from those with more experience and knowledge in this field. This text was translated, so I hope the message comes across clearly.

I’m considering offering social media services to businesses, but with a different approach from the traditional model. Instead of working with many types of posts and varied content calendars, the idea is to focus on a few strong content formats, or even a single main format, something close to a “Content Format Strategy” (only for businesses or niches where it makes sense).

The proposal would be to identify a format that performs well (such as a series, recurring segment, or narrative style), and then repeat and evolve that format over time, creating consistency and recognition instead of constantly changing the type of content. I’ve seen this work very well for content creators, and I’ve only seen one company using this approach, with great reach.

Even so, I’d like to hear from more experienced professionals. Do you think this has potential when the goal is to generate sales, not just reach?

(I’m feeling a bit desperate because I might be out of work soon.) I appreciate any honest and critical feedback.

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PersonoFly•4 months ago•1

Surely a better approach would be to offer a broad multi format constantly testing and optimising marketing plan? As markets evolve you see it first and only do so because you see exactly what context and formats are working today for your client’s target market.

I’ve recently come across the concept of angles that are essentially different ways to see the same problem from a broader target market. In politics it’s called framing and works very well in that field. You would be segmenting your clients target market by these angles to see which ones respond stronger.

Greedy-Card9897•4 months ago•1

I think focusing on a few strong content formats is a smart approach, especially for businesses that want consistency and a clear brand voice. It allows you to build authority in specific areas rather than spreading efforts too thin. I’d be curious to hear how you plan to measure performance and iterate on the formats over time do you have any metrics or examples in mind?

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