Being a “digital native” doesn’t make you a marketer.

Unpopular opinion: Being a “digital native” doesn’t make you a marketer.

Some companies are handing over their entire marketing strategy to 20-year-olds just because they grew up on Instagram and TikTok. Yes, they know the trends, the sounds, the hooks… but do they understand positioning, customer journeys, or conversion?

Views are not sales.Virality is not strategy.

And if your reach is driven by an attractive girl in tight outfits, let’s be honest—that’s not brand building, that’s distraction.

We’re confusing attention with value.

A million views mean nothing if:

there’s no clear message

no differentiation

no path to convert that attention into revenue

Marketing is not just content creation. It’s psychology, data, positioning, and long-term thinking.

Hiring “someone who knows social media” is not the same as hiring a marketer.

Curious to hear your thoughts: are companies underestimating strategy, or is this just the evolution of marketing?

Comments

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Jawwwwwsh•4 months ago•1

I’m wondering where creators are finding companies doing things this way still?!? Virtually every brand I’m working with has gotten more rigorous in their value research and proving value. No brand seems to be chasing views or virality, they are basing rates off conversions now. I would happily sign up with a brand still chasing virality and a big following lol that’s wayyyy easier to achieve as a creator

Im321•4 months ago•1

Combo works better. Though nothing can beat experience.

Fun_Pressure5442•4 months ago•1

Using chat gpt doesn’t either

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