How to assess competitor socials

I’m managing marketing for a few hospitality projects and I want to give my social media staff more specific direction about the kind of posts and the frequency of posts.

My idea is to monitor 4 to 6 competitors social media outlets for a couple weeks and use that information to then create a strategy. What’s the easiest most preferred way to monitor competitor socials? Is there a website that does this in a way that is easy? Doesn’t anyone have any recommendations?

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BIGVU_Sammy•4 months ago•1

I’d keep it simple. Track them by hand for 2 weeks in one sheet first. note post type, posting time, views, comments, and what topics repeat. Then use free tools like Meta Ad Library for ads and TikTok Creative Center for trends and top creatives.

That usually gives better direction than paying for a fancy tool too early. After that, Sprout or Hootsuite can save time if you need reporting in one place.

trkdbbo221•4 months ago•1

I've been in your exact position managing social for multiple projects. Tracking competitors manually is smart, but doing it across 4-6 accounts for weeks gets messy fast.

What worked for me: focus on TikTok first since it's where hospitality content performs best. Pick 2-3 competitors with similar audience size to yours and track their posting frequency, top-performing video topics, and engagement patterns. I used to do this in spreadsheets until it became unsustainable.

For TikTok specifically, I built rostr to solve exactly this - you paste in usernames and get follower counts, engagement rates, and per-video stats auto-updated weekly. It's free to try if you want to skip the spreadsheet tracking.

For other platforms, I'd recommend creating a simple tracking template in Google Sheets with columns for post type, engagement metrics, and notes. How many team members are you coordinating this with?

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