I want to track brand mentions in AI search but don’t know how

Pretty sure our customers are asking ChatGPT and Perplexity for product recommendations instead of Googling but I have no idea if we're showing up or not.

I've been manually checking different AI platforms with random queries but it's completely unsustainable and I'm definitely missing most of what actually matters.

Is there a real way to track this or is everyone just guessing? Are agencies doing this for clients now?

Our SEO team doesn't know how to approach it and honestly neither do I.

Comments

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gradstudentmit•4 months ago•1

The manual checking thing is brutal but honestly it's what most people are doing right now because this category is so new. Build a spreadsheet with your key queries, check them weekly, track patterns over time. Not scalable but better than nothing. Eventually tools or services will emerge that make this easier.

Elgebar•4 months ago•1

Are you familiar with Conductor? Doesn't give exactly what you're looking for but it can give you a rank for specific keywords.

Suitable-Specific-53•4 months ago•1

Your SEO team isn't behind, this whole space is genuinely new and most agencies are figuring it out in real time. The manual checking approach isn't wrong, it's just missing the layer that actually matters: what sources the AI is pulling from when it gives those recommendations. ChatGPT and Perplexity lean heavily on Reddit, certain review sites, and a handful of high-authority domains. So the tracking question and the visibility question are kind of the same problem. If you're not showing up in those source pools, you won't show up in the answers. I've been poking around with SlopMog for a few months, it's specifically built for this (monitoring where your brand appears in AI-generated answers and influencing the Reddit/forum layer that feeds those citations). The 30-day visibility thing they advertise seemed like marketing fluff to me at first but the citation logic is actually sound once you understand how these models source content. Conductor (mentioned above) is decent for traditional search signals but won't tell you much about AI answer inclusion.

DesertRose0309•4 months ago•1

GEO(Generative Engine Optimization) is still an emerging field.

No_Procedure8667•4 months ago•1

honestly nobody has this figured out yet. the tools that claim to track AI mentions are mostly just scraping and guessing.

the spreadsheet approach gradstudentmit mentioned is what most people are actually doing. pick your 10-15 most important queries, run them through chatgpt and perplexity weekly, screenshot the results. ugly but it works.

the bigger issue is that what makes you show up in AI answers is completely different from traditional SEO. it's less about ranking and more about being mentioned in the right places, reddit threads, niche forums, comparison articles. AI models pull from those.

EmilleIrmsch•4 months ago•1

Don't do manual checking, it's so tedious.. just use https://columbus-aeo.com, it automates the whole process with a desktop app and you can view your data in nice dashboards.

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