Meta Ads intègre de l’IA dans le gestionnaire de publicité

[BREAKING NEWS]

Meta Ads continue d’intégrer de l’IA dans le gestionnaire de publicité

Je commence à voir apparaître de nouvelles fonctionnalités, mais de façon un peu étrange. Un de mes collaborateurs y a accès sur son ordinateur, alors que de mon côté je ne les ai pas, malgré le même compte. Déploiement progressif visiblement, personnellement je suis tombée dessus un peu par hasard.

J’ai quand même pu tester deux nouveautés aujourd’hui.

La création d’audience via prompt.

Tu décris ton audience en une phrase, et Meta te propose directement une liste de centres d’intérêts. Honnêtement, c’est plutôt pertinent. Sur mon test, j’ai eu une dizaine de suggestions cohérentes. Par contre, ça reste dépendant de la qualité du prompt. Si c’est vague, le résultat l’est aussi.

L’analyse des campagnes en cours.

L’outil compare les campagnes entre elles, met en avant les écarts de performance et donne une première lecture des métriques. Ce n’est pas encore très poussé, mais ça fait gagner du temps pour un premier niveau d’analyse ou de reporting.

Je vois surtout un intérêt en complément d’autres outils plus avancés.

On sent que Meta pousse vers moins de réglages manuels et plus d’interprétation automatisée. À voir comment ça évolue, mais ça peut changer pas mal de choses dans la manière de travailler les campagnes.

Avez-vous pu tester ? Qu’en pensez vous ?

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ouestdigital•3 months ago•1

Je n'ai pas encore pu tester car ce n'est pas arrivé chez nous. Mais cela me semble être une excellente idée pour éviter de switcher de Meta à un outil d'IA tiers, principalement pour l'analyse des campagnes en cours. D'ailleurs sur ce point, l'IA de LinkedIn dans le gestionnaire de publicités est assez puissante !

- Bryan

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