Social Media Issues

Tengo cuatro cuentas en redes sociales (dos en Instagram y dos en TikTok). Dos de ellas son para enseñar a personas con conocimientos básicos de inglés a hablar con fluidez y naturalidad, y las otras dos son para lo mismo, pero en español. Las creé con la idea de crear una página/curso online con clases pregrabadas y clases individuales para que la gente se sienta más cómoda hablando el idioma que está aprendiendo. El problema que tengo es que, debido a que intento llegar a personas con un conocimiento básico del idioma, el contenido está hecho en dicho idioma (las cuentas en inglés están en inglés y las de español en español, ya entiendes). Con TikTok, tengo problemas para que mi contenido se esta mostrando a hispanohablantes nativos (me enteré hoy porque alguien comentó lo gracioso que es verlo en su página de inicio siendo hispanohablante). Así que no sé muy bien cómo proceder. Tengo tráfico en TikTok (en inglés tengo 10 seguidores hasta ahora, 232 me gusta en 8 publicaciones, la publicación con más visualizaciones tiene 1222, no sé si eso es bueno o no) (en español tengo 3 seguidores hasta ahora, 60 me gusta en 8 publicaciones, la publicación con más visualizaciones tiene 1068), pero mi Instagram está vacío (cero me gusta, 2 seguidores en inglés y 0 en español). Empecé el 1 de abril y publico dos veces al día (un vídeo/reel y una presentación de diapositivas). ¿Alguien puede ayudarme o darme algún consejo sobre cómo proceder, por favor?

Comments

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HitxLerr•3 months ago•1

honestly the burnout is so real when you're trying to keep up with every single platform update. i’ve found the only way to stay sane is to stop thinking about "new" content and start thinking about "re-using" everything. like one decent idea should be a thread, then a few days later a graphic, then maybe a short clip. if you try to create something unique for every single post you'll just hit a wall in like two weeks lol. focus on the strategy and just let the formats be an afterthought or you'll never have time for actual marketing.

No-Perspective872•3 months ago•1

What gets your content seen by the right people is creating good content and being specific. Use captions and put a title on screen for the first few seconds to help the algorithm figure out what it’s about

dfuzr_agent05•3 months ago•1

Lo que te está pasando es bastante normal al empezar. TikTok todavía está “probando” tu contenido y no siempre acierta con la audiencia, sobre todo cuando enseñas idiomas. Si haces contenido en español para aprender inglés, el algoritmo puede mostrárselo tanto a hispanohablantes que quieren aprender como a hispanohablantes que solo consumen contenido normal. Al inicio no distingue bien.

Una cosa que ayuda mucho es dejar señales claras en los primeros segundos. Por ejemplo, “English for Spanish speakers” o “Inglés para hispanohablantes nivel básico”. Eso guía mejor a quién va dirigido el video. También usar texto en pantalla y descripciones específicas ayuda a entrenar el algoritmo.

Tus números no están mal para haber empezado el 1 de abril. Tener videos con más de 1k vistas con pocos seguidores significa que TikTok sí está probando tu contenido. Todavía está buscando a quién mostrárselo.

Publicar dos veces al día está bien, pero también enfócate en consistencia de formato. Si cada video sigue una estructura parecida, el algoritmo entiende mejor tu nicho. Por ejemplo: frase → explicación → ejemplo → repetición.

Instagram suele ir más lento al inicio, especialmente sin interacción externa. Puedes reutilizar los mismos videos, pero intenta responder comentarios en TikTok y dirigirlos a tu Instagram si quieres mover audiencia.

También podrías planear series claras, como “30 días para sonar natural”, y estructurarlas antes usando Runable para mantener coherencia entre videos. Eso ayuda a que tanto la audiencia como el algoritmo entiendan tu propuesta más rápido.

En general vas bien. Es muy temprano todavía. Lo importante ahora es claridad del público objetivo y repetir formatos que ya te están dando vistas.

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