non shit post on how I made a brand 19k in revenue in 4 days through Instagram

Alright, so I really don't want this to come across as some veiled attempt at promoting myself. Cause I'm pretty happy where I'm at with my biz and I just wanna share some stuff with people. I posted this on r/Entrepreneur and half the comments are bots, so im posting it here.

Btw the brand is NOT a drop shipped product, nor do I use AI in the videos.

I'll start with some stats that might be interesting:

How many views did it take to make 19k revenue?

Roughly 35 million (organic non-paid)

How many profile visits?

56k

Link in bio clicks?

18k

How many sales?

Like 60, (yes I know that conversion rate is HORRIBLE, believe me haha).

So now the question is...how?

Surely it's magic right?

Well not really. Surprisingly getting a product / brand to go viral is a lot easier than other content types.

Here's why.

Products themselves solve a need, your product won't really have any chance if it doesn't solve a need.

Now needs = pain points.

And pain points are things people care about.

So your product is already the hook in the video (if it's a good product).

I know the word "hook" is kinda hard to understand but basically you could just replace the word "hook" with "make them care."

In other words, your product is already a good hook for the video because your product solves a pain point and people care about their own pain points.

This is why you can have people building entire brands and getting millions of views through content that's just reviewing stuff or showing off some cool Amazon gadget.

Now I can almost hear the people reading this going "hey yeah but how do you make the content?"

Well for products, the content is really just about portraying what the product does in an interesting way.

Let's take a random thing on my desk and come up with content for it.

I have this Ifixit Screw driver with like 100 different heads for it. It's actually a great tool cause it has heads for just about any screw and I use it a ton.

If I was to make content for the screwdriver, I'd think of what problem the screwdriver solves and for me that's.

A) Not being able to fix something cause you don't have a screwdriver for it (cough Apple)

B) Having a bunch of random screw drivers for everything

Then once I write that list, we now need to find a way to portray these things in an interesting way.

Here's some ideas (and likely where I'd start content wise).

- POV you're fixing something and come across a random screw you've never seen before...but you're not worried cause you have the ifxit

- Everything I've fixed with my ifxit screwdriver, (and then show all the things you've fixed with it)

- My tool box before, (show a bunch of random screw drivers), my tool box now (show the ifxit kit), probably have a shot of you throwing your old screw drivers in the garbage.

- Same as above, but start with a visual hook of you throwing a bunch of screw drivers in the garbage.

- POV you bought a screw driver set that has attachemnts for screws you never ever seen before, (zoom in on some wacky looking head), text could show up saying "what the heck is this for?"

Now are all of these ideas bangers? Probably not. The key to social media is packaging, people will watch basically anything if it's packaged (presented) to them well.

Which brings me to my next point.

A big part of social media is just trying stuff out, if Ifixit was my client I'd make these ideas into videos and post them, then I'd just watch the results.

Usually one video will out perform the others, so then I'd nail down that concept, and keep trying different versions of it, while listening to my audience too cause often times products have hidden pain points which are usually more powerful as a marketing tool than your main pain point.

Anyway cheers.

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