Looking for reference ads. Where do you actually find good examples?

I run a small videography and media marketing agency in Australia. We create cinematic video content for hospitality and tourism businesses, think wineries, resorts, restaurants and venues. My role is primarily pre production and video, I have someone else handle the marketing and ad management side for clients.

The reason I am looking is I want to improve my own organic social content and use that to inform better ad creative. Basically learn from what is already working so I can apply those ideas to my own videos and eventually my own ads.

The problem is every paid ads library tool I have tried is garbage. The search filters are useless, the results are flooded with dropshipping and low quality content, and finding anything remotely relevant to high production hospitality or tourism videography feels impossible.

Trying to find a range of things, mainly how videographers sucessfully market themselves with organic ads (both video and images)

Where do people actually go to find quality reference ads in this space? Is there a library, a community, a creator you follow, anything that surfaces real examples of cinematic high performing ads rather than just noise?

Comments

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NoWalrus5178•3 months ago•1

The first step would be to stop relying on paid ad library tools as your main source. For a niche like cinematic video content and tourism, use Meta Ad Library and TikTok Creative Center first, then build your own swipe file from the brands and accounts that actually match the level of production you want.

Independent-Ant-7230•3 months ago•1

yeah most ad libraries are noisy, especially if you’re looking for higher quality/cinematic stuff

a lot of people end up building their own swipe file instead of relying on one source

things like Runable, Pinterest, TikTok, or Meta Ads Library help if you’re actively saving and organizing what stands out

otherwise it’s just endless scrolling without much signal

genleadsau•3 months ago•1

Honestly, I stopped relying on ad libraries for this they’re too noisy. I just go straight to the source: YouTube ads, Instagram reels, and even TikTok in your niche. When you start noticing the same style/angles repeating, that’s usually what’s working. Way more signal than those libraries tbh.

ABDULKALAM_497•3 months ago•1

Try the Meta Ad Library filtered by hospitality brands you admire and Foreplay.co which lets you save and sort high quality ad references, those two together will give you far better signal than any generic ads tool.

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