Gen Z vs Corporate Branding?

Hey y’all!

I manage the socials for an influencer talent agency (clock the username) and lately we’ve been debating what actually works for a company’s reputation online.

We’re a younger company and want our digital presence to reflect that, but we also understand that a lot of prospective creators and brands may not see that as ‘serious’. On the flip-side, more ‘serious’ posts never perform well, whilst Gen-Z centered content almost always does.

As a Gen Z-er, I naturally have a bias towards the latter… Personally, the more serious approach to social media feels slightly outdated when it comes to younger companies, but what do you all think?

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ABDULKALAM_497•3 months ago•1

Gen Z style content builds attention and relatability, but corporate tone still matters for trust, so the strongest brands usually blend both depending on whether they are trying to attract or reassure

Honeyglows_inthedark•3 months ago•1

I think that one Mercedes Benz store did it best. It was gen Z marketing but kept the focus on the car and its perks. They probably didn't expect it to go viral, but that's the best part of it, experimenting with genuinely creative stuff until something sticks

Dear_Sky_8735•3 months ago•1

Look a company called lc sign on TikTok!

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