I'm getting so much views on Threads!

I've tried to do social media marketing for my product many times in the past, on every major platforms. They all flopped. I've even paid UGCs to post on TikTok and IG, and they also flopped since I don't have enough run way to keep dumping money on them.

To us small creators who might not be willing to be in front of a camera, Threads might be the best platform to start. The algorithm focuses on views, not followers. Your first post has the potential to get viral.

When I do content for my previous products, I'm getting 300k+ views on my posts, consistently.
On X, the same content got crickets.

Here are my go-to marketing on Threads tips: (The last one is often overlooked)

1. Build a personal identity, not one for your brand
Threads rewards heavily on real accounts, and constantly take out faceless accounts and branded accounts. You'll go far with a personal account showing your real identity. Do you need to use your real name and a headshot photo? Recommended but not required.

2. Warm up your account properly
This requires you to follow relevant people in your app's niche, like, and comment thoughtfully on their posts. Introduce yourself in a natural way. Try to get replies on your comments. Threads push your content to people who don't follow you but have interacted with you. Time goes on and they'll follow you once you start to post content.

3. Build in public and share your WIP
Threads rewards raw and direct content - in terms of topics. Document your trial and errors and post them. Don't write the post like a journal. Be minimal in words but rich in visuals.

4. Keep creating & track your numbers
Getting views on Threads are 80% skill, and about 80% of that is pattern recognition.
You analyze what works in the past and keep using the similar format on future posts until it doesn't.

5. Consistency, Consistency, Consistency
If you're offered a tool that can get your product viewed 5x more than 99% of other products on Threads, would you use it? That's consistency for you. Most indie devs there only post a few times a month (unlike X). This means you have massive room to fill the feed of your potential customers. Just by posting daily, you'd get better at creating content too.
It's truly a habit thing.

Comments

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Any_Wrongdoer_2174•3 months ago•1

Threads is honestly in a golden era for organic reach right now because the algorithm is still so aggressive about pushing content to new people lol. But real talk, views are just a vanity metric if you aren't turning them into something tangible. I’ve found that the best way to capitalize on a viral thread is to immediately drop a "value add" in the first reply and like a link to a deeper guide or a specific tip that expands on the original post. If you just leave it at the one post, you’re missing the window where people are actually paying attention to your profile. Strike while the iron is hot and give them a reason to click through to your other platforms tbh.

Imaginary-Weekend642•3 months ago•1

since your paid ugc on tiktok and ig flopped, run a 7 day threads test where every post uses one of two hook styles and the same final cta line, then track which style gets more profile clicks. if views are high but clicks are low, rewrite only the first line to call out the exact problem your product fixes.

Independent-Ant-7230•2 months ago•1

threads is in that early phase where it just pushes everything, so yeah views look crazy compared to other platforms

but the tricky part is turning those views into something real. a lot of people are getting reach there but not much conversion

i’ve tried similar stuff, posts blow up, but unless you keep tying it back to something (product, email list, whatever) it kinda just stays as views

your point about personal account is spot on though. brand accounts there feel invisible

it’s a good place to get attention right now, just don’t mistake views for actual traction long term

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