How to consider direction / content / how you'll make income via content?

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Pick one thing you actually like filming, your apartment, your cooking, or a cinematic street shot, and pair it with a short piece of music you made. Let that small combo be your content for a few weeks. The money comes later from licensing tracks or editing work, but first just find what feels fun to shoot. You don't need to pick a forever direction today.

I’ve seen a lot of people hit this exact phase where they’re good at something, but mentally done with it. Doesn’t mean you need to throw it away, just shift how you use it.

You already have a huge advantage most “visual creators” don’t, you understand sound and pacing. That translates directly into film content. The cinematic “postcard” stuff you like is basically mood + timing, not just visuals.

If I were in your spot, I wouldn’t try to “pick one identity” yet. That usually slows people down. I’d start posting around a theme instead of a niche. Something like: quiet cinematic life. That can include food, apartment shots, fashion, city clips, even music if you feel like it.

What matters early isn’t direction, it’s volume + pattern recognition. After 30–50 posts you’ll clearly see what people respond to and what you actually enjoy making.

On the income side, don’t overthink it yet. Most creators make money from either brand deals, digital products, or services, but all of that comes after you’ve built some consistent output.

You’re not really starting from zero either, you already proved you can get traction. This is more like a pivot than a restart.

posting without direction is like going to the gym and just touching machines. looks busy, nothing grows.

For a music producer specifically, you've got a few directions and they monetize totally differently:

Behind the scenes producer content. Showing your process, breaking down beats, explaining sound design. Audience is other producers and aspiring producers. Monetizes through preset packs, sample packs, courses, and 1-on-1 mentorship. Pretty saturated but if you're good, it works.

Music education for non-musicians. Teaching beat theory or audio basics to general audiences. Less competitive, harder to grow but the few who break through go big.

Behind the music storytelling. Personality forward, less technical. Stories about what it's like inside the industry, who's actually faking, what really happens at sessions. Higher viral ceiling, monetizes through sponsorships and personality brand.

Don't pick all three. Pick one for the next 90 days, post daily, then evaluate.

Income usually doesn't come from the content directly. It comes from what your audience trusts you with after the content. Decide what you want to sell first, then make content that earns you the right to sell it.