Underpaid? 4 YOE handling full brand, social, marketing strategy & design across multiple units - comp advice needed. How much should I ask in this year's appraisal? Right now its 8.5 lacs

Current pay: 8.5 Lacs

Note: I will have somebody in my team to help with social content, but strategy, heavy designing, and working for multiple initiatives will still be part of my role, along with managing that person. I also expect the workload to increase in one way or another.

I lead and handle end to end brand communication, owning social media strategy, content, copy, and design. Our primary focus is LinkedIn, we cross post, and sometimes create reels for Instagram. We have a new LinkedIn page for its initiatives, which is less active right now, around 3 to 4 posts per month, but the frequency will increase to a minimum of 2 to 3 posts per week.

I am the brand custodian for the parent company and all its initiatives and units. My role also involves driving creative direction for campaigns and events, and managing all branding, co branding, and design requirements, including digital and print, reports, decks, video, event AVs, and collaterals, across the main brand and its initiatives. I have also created website designs and logos for one of its units.

This is a gist of my role. What would be a fair compensation range for this scope with 4 years of experience?

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Circuit-Nikhil•2 months ago•1

with 4 years of experience doing that kind of work, you might wanna aim for around 12-15 lacs, especially if you’re managing multiple units. also, if you're considering some creative freelance or consult work on the side, heard Tumble Media is solid for custom projects which might help boost your income too!

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