Lost a major client because we had no idea what people were saying about us. Still stings.

It wasn’t bad work. It wasn’t pricing. A few negative mentions had been building across forums and some influencer videos and nobody caught it in time. By the time it reached the client, the decision was already made.

The worst part is it was all findable. We just weren’t looking.

That experience made me obsessive about tracking brand mentions, and honestly about sentiment too. A mention means nothing without knowing how people actually feel.

Anyone else had a moment like this? How did it change things for your team?

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