What short form format would you use to market this productivity app?

The app is called Ocho. It’s a voice-first capture app for people who have random ideas, tasks, reminders, and thoughts throughout the day and don’t want to lose them.

My target audience are ADHD people and solopronuers and people who have many ideas and always forget them.

The main pain I’m trying to target is “I need to capture this thought before it disappears.”

I made a 30 second app demo that shows the core flow clearly.

My current idea is to reuse the same demo, but test different UGC style hooks in the first 2, 3 seconds.

I've uploaded two videos so far, but I'm still not sold on this idea.
I'm not marketing expert at all, and i have no idea if this it the approach i should take.

The video flow is UGC hook and text hook > demo.

[I cant upload a link, but I need you to see it visually in order to understand, so its on Instagram under ocho.notes]

I’m mainly trying to figure out the best short form format and target angle, not asking people to download the app.

I feel like viewers that stay past the hook would get bored cuz they wont understand the "AHA" moment of the demo fast enough.
How should i approach this?

Would love honest feedback and tips! 😄

Comments

Negative_Tie3562•about 1 month ago•2

If your audience is ADHD people and solopreneurs, I'd test story-based content instead of app demos. Something like "I lost a business idea worth $X because I thought I'd remember it later" is much more emotionally compelling than "here's how my app works."

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PeachEffective4131•about 1 month ago•1

I think the issue is that you are leading with the product instead of the pain. Most people do not care about a voice capture app until they recognize themselves in the problem. For ADHD users and solopreneurs, I would test formats that start with a relatable moment like "I just had a great idea and forgot it 10 seconds later" or "My brain treats good ideas like disappearing Snapchat messages." Then show Ocho as the resolution. The strongest content will probably feel less like a demo and more like a story. Make viewers feel the frustration first, then deliver the aha moment in under 5 seconds.

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