social media has made performance marketing job seem very accessible and easy

As a social media manager, I've noticed this trend where influencers have made performance marketing seem very easy but it takes SO much time and research.

I literally take a week to come with the strategy, content requirement, and research especially the keyword research to understand the low and high bids and pick the right one for the client!

Yk wt a lot of these influencers do not tell you? It's not about the ads but the ROI for the client! You can run as many as possible but if there's no ROI or valuable insights then wt r u doing?

Like this is my recent work (can't post the link since it's against the rules) and yes, with very low budget for this e-commerce business that alone took me 1.5-2 weeks of time to draw the strategy and research!

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HitxLerr•about 1 month ago•1

its definitely pay to play for visibility but thats where the trap is. if u just throw more money at ads to force a rank u usually end up killing ur margins. u gotta look at ur conversion rate first. if ur listing isnt converting at a healthy rate amazon is gonna penalize u eventually no matter how much u spend. focus on the basics like conversion rate and profit per unit before u even try to scale the ad spend.

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