Does a client success background help in influencer relations?

I currently work in client success/account management and have previous legal experience dealing with contracts and negotiations.

I'm interested in moving into influencer relations and creator partnerships. On paper, it seems like relationship management, communication, and contract experience would be relevant, but I'm curious how people already in the industry view it.

For those working in influencer marketing:

Which skills transfer best?
What would be the biggest skill gap?
Would this background be seen as an advantage by hiring managers?

Would love to hear your thoughts and experiences.

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Taylor_To_You•about 1 month ago•1

Your contract and negotiation experience is actually rare in influencer relations. Most people come from PR and struggle with the legal side.

The biggest gap will be understanding platform-specific creator culture, so spend time studying how top creators on each platform actually talk and operate.

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