70 likes on 300 views usually means the people who got shown the video didn't hate it, but TikTok didn't get enough signal to push it into the next test group. Likes are only one piece; I’d look harder at average watch time, rewatches, shares, and whether people are staying past the first 1-2 seconds.
A few things I’d try before changing everything:
- Compare your last 5 “normal reach” posts against the low-reach ones. Same topic? same opening shot? same length? same caption style?
- Make 3 versions of the same idea with different first seconds: one with the result first, one with the conflict/problem first, one with the strongest visual first.
- Don’t start by explaining. Start with the moment someone would actually care about, then add context.
- If engagement is good but reach is capped, test more share/comment-worthy packaging instead of just asking for likes.
- Review retention before blaming the algorithm. A post can have a good like ratio and still lose distribution if most people swipe early.
I wouldn’t try to “fight” it with tricks. I’d run a clean 10-post test where only the hook/topic packaging changes and see which one gets past that first small audience.