I'm a full-time artist looking for a social media manager to help me create buzz around my next show - please help?

I've started to have difficulties with my manager having a very old-fashioned style of marketing and feel like my prices and demand could take off with the right social media strategy

When I was personally on top of my social media game a museum courted and bought one of my works so I know it wouldn't be for nothing

The show opens in October so there are a few months to build buzz and I'm visually marketable myself so if I need to be at any posts that can also help (since faces and interesting looking people trend on the algorithm:P)

Comments

wesdacar•27 days ago•2

For an artist with an October show, I would be careful about hiring someone who only thinks in generic “post more reels” terms. The better person is probably someone who can build a story around the show and turn your process into repeatable moments.

A simple structure I’d look for:

  1. A show narrative: what the work is about, why now, what changed since the last body of work.
  2. A content calendar that ramps up slowly: studio/process now, individual pieces and themes next, installation/opening details closer to October.
  3. Short video built around the art, not trends first. Things like decisions you made, materials, failed versions, details people miss, and the story behind one piece.
  4. A press/local angle: museums, galleries, local arts writers, collectors, interior/design people, and past buyers all need slightly different pitches.
  5. Clear proof of taste. If they cannot make the work feel more valuable visually, they are probably not the right fit.

I’d ask candidates to make a 30-day sample plan from your actual work before hiring. You’ll learn quickly whether they understand your market or are just applying a creator template to an artist.

SosaSM•27 days ago•1

What do you think made your socials successful when you were in control? What was the thing that converted the museum into a buyer?

CammiQuinn•27 days ago•1

I'd like to help! Feel free to DM me.

KoolTuo123•27 days ago•1

Tools like Palimio.com can really pin-point the exact creative features of your content that perform the best on social media.

dealwithitxo•27 days ago•1

Hire someone in person at your location that can film content for you.

Resident_Milk5086•27 days ago•1

Mi piacerebbe dirti “ti voglio aiutare io” ma la realtà è che il consiglio migliore che posso darti è quello di trovare qualcuno che non sia troppo lontano dalla tua location e fare una collaborazione immersiva con lui, quello che farà la differenza a parer mio è trovare qualcuno che sappia come fare le riprese, perché il valore è lì..più dell’editing ecc..e per farlo hai bisogno che sia disponibile nella tua zona

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Vidhmo•26 days ago•1

a few months out from a show is actually a good runway if used right. the "build buzz" period works best with behind the scenes content, studio process, the making of the pieces, not just announcement posts closer to the date.

since you're visually marketable yourself, that's a real asset, artist-as-personality content tends to outperform pure artwork posts for reach. a social media manager who understands both art world context and platform mechanics is the ideal hire, not just a general marketer.

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