Is my analytics viewing overkill?

Hi Everyone

Now sure if the way im going about analytics is correct or straight up overkill so would appreciate any advice. I am new to the social media game.

I work as a content creator inside an internal agency and was recently tasked with managing the strategy of one of the internal brands across Meta and Tiktok. We've only been open for about 7 weeks now.

Currently only posting 3 times a week. I have a content inventory which I use to help file and backup the final edits but also track analytics.

My initial place was. once a month I spend the day and go through the analytics on each platform and log all the analytics of each post into the spreadsheet. The data feeds into a pivot table so I can filter based off strategy, content pillar, format, angle, campaign, that sort of thing and can see what is and isn't working.

My boss recently (a week ago) got metricool as well to mainly help with scheduling and analytics. Although seeing all the data in one dashboard is super helpful, I obviously lose the ability to filter based off strategy.

It's still early in the brand's existence but I don't want to build bad foundations now then it's a trainwreck later or accidentally double my work in excel, if there is a better way I should be using metricool.

I appreciate any advice on this😊

Comments

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Sensitive_Cat7487•27 days ago•1

I'd prioritize something that would filter based on channel! Content always behaves different based on channel.

wesdacar•26 days ago•1

For a brand that is only 7 weeks old and posting 3 times a week, your setup is probably more detailed than you need, but the instinct is good. The risk is spending more time maintaining the system than learning from it.

I would split it into two layers:

  1. Weekly light check: log the basics, post format, topic/pillar, hook angle, reach, engagement rate, saves/shares, and any obvious note like "strong opening" or "too product-heavy." This should take minutes, not a full day.
  2. Monthly review: look for patterns across pillars, formats, and angles. That is where your pivot table becomes useful.

Metricool can handle the dashboard view, but I would still keep a manual field for strategy notes because tools rarely know why a post was made.

The main question I would ask each month is: what should we do more of, less of, and test next? If the spreadsheet answers those three things, it is useful. If it just stores every metric because the metric exists, trim it down.

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