How to increase Instagram engagement for photos?

Hey guys,

I am in the process of launching my husbands nature photography business (prints, cards, etc. of his work), but I am really social media illiterate. I've read all the articles about "optimal time" and hashtag use, and engaging with followers, etc. but I am struggling to get his page seen by more people. He's got about 400 followers right now, which he never cared about/hasn't mattered before because it was just a place for him to post his art. But now, we're trying to make it his main social platform because...pictures. Insta lends itself to it haha.

I'd love any idea/tricks you guys have found success with. We're not opposed to paying for ads/boosting, but I know there are also a million ways to go about that, and I can't figure out which is the best one to use.

Right now, we are posting consistently (approx. twice a week), at "optimal times" for insta use in our area. Try to use strategic/well see hashtags that we see other better known accounts use, and were asking friends/family to interact to encourage boosting. But very few of his existing followers even are engaging (I know they just aren't seeing them) and I don't know how to fix that.

Thanks all in advance for any/all advice!

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Complex_Gap3804•21 days ago•1

Yeah it can be tricky since initially your photos will probably not get enough reach. I highly recommend going in the edits app and then trying out some already viral formats and replicating it for your usecase. Since theyre already trending formats it's easier for your to get eyes on. I would also recommend against having family and friends boost and engage with your pictures intially the reason being, instagram is notorious for showing it to friends of friends and so on, it may not be the best idea if you're looking for more exposure.

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