I just saw a carousel explaining how to post a post
Is it just me, or has Instagram become obsessed with turning everything into a definition?
The other day I came across a carousel explaining how to post... a post.
Not how to create better content. Not how to tell a story. Literally how to post a post.
Every scroll now feels like:
"3 types of hooks."
"5 types of creators."
"7 content pillars."
"The psychology of carousels."
"The secret framework behind comments."
At some point we stopped sharing things naturally and started categorizing every human action into a marketing term.
Want to tell a story? That's storytelling.
Want to share an opinion? That's thought leadership.
Want to post a photo? That's personal branding.
Everything needs a name, a framework, a formula, and a 10-slide carousel explaining it.
Maybe I'm getting old, but social media used to feel a lot more human when people just posted things instead of constantly explaining the theory behind posting things.
Anyone else feeling this?