How do I get with the times? (How do I make reels)
I've been a marketer for a while and just seeing campaigns across the board slowly decline, and I'm realizing that the reason is the creative format.
People don't like written content or standard posts anymore.
I know AI has a lot to do with that but I also think it just accelerated an already ensuing trend, similar to ecommerce booming after covid.
It hit me that right under my nose, people have switched to reels - on every single platform.
...
How do I get with the times and figure out a process for creating reels? My entire system is built for the old way of doing things and haven't the first clue about how to go about switching over.
Does anyone have a quickstart guide for switching over? I'm seeing cost per clicks going to over $5 on some of my campaign formats that used to pull sub $1 per click and realizing that the landscape has changed.
Have any of you experienced this? How did you pivot?
For those of you who just grew up with the new landscape, what's your experience like?
Thank you in advance.
Sincerely,
Someone who wants to adapt.