how can i actually grow on tiktok?

this is actually driving me crazy, ive done social media on and off for five years and had a good following and a bunch of viral videos, but i stopped posting for maybe two years and i decided recently that is truly the career i wanna pursue and everyone around me keeps telling me that this is literally my destined path. i made a new account and ive been posting for a week? my videos are lifestyle and makeup content. i have the "aesthetic" people enjoy watching. i admit my content is all over the place and isnt exactly stable but i dont surpass 300 views, i only have a few videos that are 500-700 views, and one at 2k but i paid money to promote that one.

i am deeply passionate about social media and i know for a fact that i really wanna pursue it and i know that i would GENUIENLY be good at it and i wouldnt be putting out trash content, but i dont know how to start or how to make people stay for my videos and enjoy it. i feel lost and all over the place, but i know in my heart this is what i want to do. can anyone give me advice on what to do?

Comments

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smumneitwit•18 days ago•1

Pick one repeatable content lane for a few weeks so the account has a clear signal, then judge each video by the first 2 seconds and average watch time. Small changes to the hook, pacing, and caption usually teach you more than changing everything at once.

No_Procedure8667•17 days ago•1

a week is basically nothing on a fresh account, the algo is still figuring out who to even show you to. that's most of your 300 views thing right there.

the "all over the place" part is the bigger issue though, you kind of already called it. lifestyle one day makeup the next means tiktok can't lock onto who to push you to, and neither can the people who do find you. i'd pick whichever one you could post 20 videos about without forcing it and just stay there a month before deciding anything.

Whole_Economy_9667•17 days ago•1

Maybe try picking one lane for a few weeks to give the algorithm a chance to actually learn who you are, rather than mixing lifestyle and makeup right now.
It might feel like you're losing your creative freedom, but it could be the signaal your account needs to start getting traction. You've clearly got the passion, just give it a little more time and focus
Good luck

Shoddy_Piece_5931•17 days ago•1

One week is way too early to judge anything.

You said it yourself: your content is all over the place. TikTok has no idea who to show your videos to yet.

Pick 2–3 content pillars (for example: makeup, lifestyle, and beauty tips) and post consistently for at least 30–60 days before evaluating results.

Also, stop focusing on views and start focusing on retention. If people don't watch the first 3–5 seconds, TikTok won't push the video no matter how aesthetic it looks.

Most creators don't fail because they're not talented. They fail because they quit before they have enough data to learn what works. One week is still day one.

Storefries•17 days ago•1

Honestly... the biggest issue is that you're trying to grow in too many directions at once.

Lifestyle, makeup, aesthetics, personal content... TikTok struggles to figure out who to show your content to.

I'd pick one lane for the next 30 days and post consistently. Don't judge the results after a week.

Also... stop promoting posts right now. If a video only works when you pay for views, it doesn't tell you much about what your audience actually wants.

You're probably closer than you think. You just need consistency and a clearer focus.

Logan_Mit•17 days ago•1

For this, consistency is the key. Let the algorithm find its way again, since it's just one week. You need to have your branding in posting in IG, too.

diogoalmeida12•16 days ago•1

I've been in the niche for over a year, here's all you need to know:

Don't pay to promote your videos, that's for businesses running ads, doing that right now won't help.
Maximize the first 3 seconds, make sure everyone's attention is caught, no matter how.
Keep people watching and drive value, make it funny, teach them something, whatever it is, this builds a community.
Try to keep them high quality, as much as you can.
I'm actually building a tool for people like you that helps them go viral much easier, I just dropped it and I added a free plan for everyone on the first 30 days, I'd love you to try it out!

OstrichCute513•16 days ago•1

You've been posting for a week, algorithm doesn't know you yet. Pick one format, post for like 1-2 months without checking views, then review. Patience is the part nobody teaches and at the same time the key.

Vast_Kaleidoscope225•16 days ago•1

Idk if this helps but I learned that if I stay consistent and produce specific content ill grow. I started my tiktok journey last feb 19 with roughly 88 followers and now, june gave me 191 followers with 3 winning post (72k views, 23k views and 12k views) still with several thousand content views. I didn’t post last May because I happened to go on vacation but when I came back, the algorithm pick me again after 5 days of consistent posting. Learn to read your metrics as ideas on what people search that can be produce on your acct and don’t mind the views, stay consistent on very specific niche. I know my followers are small but I’m seeing a pattern of growth organically.

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