Influencer Differentiator

Hey so I wanted to get some input from you all. There are so many social media influencers and a lot of them have pretty good to exceptional followings signaling, at least to me, they know their followers pretty well. The question i have is what separates the good ones from the rest of the pack?

They are all essentially doing the same thing but is it the personality, the type of content (voice overs, day in the life, tutorials), are they more creative with how they edit, are they more original, is it story telling? Or something else?

Of course it could and most likely is a combination of all but im trying to narrow it down to one or two deciding factors!

Whatever your input might be its greatly appreciated

Comments

Relevant-Olive3645•13 days ago•2

I think it depends on what defines ‘good’? Brands are usually looking at the creator’s target audience, reach and/ engagement depending on what they are trying to achieve. Most importantly IMO is being true to what works for each individual creator and doubling down on that authenticity rather than being a slave to trends - that’s what sets some apart from others.

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JittimaJabs•13 days ago•1

Some editing needs to be done for a good look. I'm not talking about CapCut but real editors using up to date software to edit.

Several-Shop7238•10 days ago•1

authenticity and consistency. creators, most have good editing skills but building a loyal audience usually makes deliverability easy since these are people they can expect.

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