Anyone here relying on social media for client acquisition?

I've been curious about how other business owners are approaching client acquisition through social media these days.

Are you relying on organic content, paid ads, referrals from social platforms, or something else?

I've noticed that follower count doesn't always translate into leads. Sometimes smaller accounts with the right content and audience seem to generate better results than much larger ones.

What's been working for you recently, and what hasn't?

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Sea_Tie4055•9 days ago•1

The accounts I see winning are usually the ones teaching and documenting rather than constantly selling

BrindleDigital•9 days ago•1

I don't rely on social media alone. It's one channel in the acquisition mix.

Organic content has been the most consistent for building trust and generating inbound leads over time. Paid works well when I need to reach a specific audience faster, but it only performs if the offer and landing page are solid. Referrals have been the highest-converting source because people already have some level of trust before they reach out.

I agree with your point about follower count. I'd rather have 2,000 followers who actually fit my audience than 200,000 who never become customers. Engagement is nice, but conversations and qualified leads are what I pay attention to.

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