Should I rebrand my existing Facebook page or start a new one?
Hi everyone,
I need some advice.
About 3 years ago, I created a Facebook page and Instagram account to promote my online courses. I have around 500 followers, and I even ran some ads before. But I wasn't very consistent with posting, and I completely stopped using the pages for about a year.
Now I want to start again with a better brand. I'll change the page name, logo, bio, and overall look, but it will still be about learning and teaching and it will be more institutional rather than public figure page.
My question is: Should I rebrand my current pages or create new ones?
Will changing the name and branding affect the page's reach or activity? Does an old page have any advantage, even if it hasn't been active for a long time?
I'd love to hear from anyone who's done something similar. What would you do?
Thanks!