What’s the future of social media aggregator apps?
I work adjacent to this space, so I’ve been going back and forth on it and wanted an outside read.
The case against tools like Juicer, Curator, EmbedSocial feels stronger than it used to. APIs are easier to consume now, and with AI you can scaffold a custom feed component pretty fast, your own layout, your own moderation, no monthly fee or iframe. If the wall itself is now easy to build, what are you actually paying a tool for?
The one thing I keep landing on is platform access. Getting and keeping approval for the Instagram/Facebook Graph API, TikTok’s display API, etc. - app review, business verification, scopes, re-approval when terms change - is the part that never seems to get easier. But I’m genuinely unsure whether that’s a durable difference or just a hassle people would happily do themselves once and forget.
So I’m not sure where the line is. If you needed a social wall today, would you build it yourself now that the frontend is trivial? And if you’ve gone DIY, how bad was the API approval process actually, one-time setup, or ongoing tax?
Trying to get a real read here, not argue a position.