I'm marketing an anti-social-media product and I don't use social media myself. Am I kidding myself?

Hoping for honest input on this, including "you're being an idiot about it" if that's the answer.

What i'm working with: a private family social app with a family tree building component. It's invite only, no feed, no algorithm, no ads. the positioning i've landed on is that it's something your whole family builds together, as opposed to the genealogy sites where one relative does all the digging alone and nobody else ever opens it. so basically collaborative vs solo.

My problem: i don't use majority of the social media platforms. not as a bit or a brand thing, i just don't have accounts. no instagram, no facebook, no tiktok, briefly had them for a moment of time but closed them down. and the product's whole premise is being the opposite of that stuff, so building a personal brand on the platforms i'm arguing against feels strange on top of it.

So my plan right now:

- lean on the product itself. it's invite only, so you literally can't use it without pulling your family in. in theory that's the loop

- seo and writing on my own site

- podcasts and newsletters, where i can just show up and talk without needing an account anywhere

- reddit. posted something honest in a genealogy sub a couple days ago and it went way better than i expected. no idea yet if that's a signal or a fluke

What i'd love input on:

is a no-social strategy actually viable or am i just dressing up a personal preference as a plan? be blunt
if you had to make me pick one platform to break the rule for, which one and why
does "the family tree everyone builds together" land as a hook, or is that too abstract to sell anything
has anyone here actually marketed something with zero social presence? that's the story i most want to hear

Fully open to being told this doesn't work. thanks.

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