1M followers on FB and my distribution has locked onto India (86%) no matter what I do. What actually retrains an established page?

Running a DIY/build content page on Facebook, a little over 1M followers built in about 7 months. Posting from the US, English captions, US posting windows (5pm Central). I live in the Central US.

Sometime in late June my distribution shifted hard. Country breakdown on recent posts:

- Late June post: US was my top earning country at ~63% of revenue

- Three weeks later: India 82-86% of viewers on every new post, US doesn't even chart in the top 5

- 96% of traffic is coming from Suggested, not followers

Stuff I've already tried that did NOT move the needle:

- US-oriented captions and hooks (dollar amounts, US store references)

- US-indexing hashtags, dropped the big global tags

- English narration on longer videos

- Consistent US evening posting times

Engagement is honestly fine, the videos still do 1-3M+ views. But RPM cratered along with the geo shift, and the audience I'm building isn't the one my products serve.

I saw a comment in another thread from someone who claimed they reversed this on IG by posting a week straight of ONLY US-anchored content (named US locations in the videos themselves, US audio, nothing global) to retrain who engages first. Curious if anyone has actually pulled this off on a Facebook page at scale, or if an established page's audience signal is effectively permanent and the real answer is a second page.

What has actually worked for anyone here?

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wesdacar•about 2 hours ago•1

I would treat this as an audience-signal problem before treating it as a posting-time problem. Suggested distribution is choosing the first viewers based on recent behavior, so US wording in the caption may not outweigh the visual topic, sound, on-screen text, or the people who historically watched and shared the page.

I would run a short, deliberately boring experiment rather than change everything at once. For 10 to 15 posts, keep the format and posting cadence stable, but make the audience signal unmistakably US in the actual creative: recognizable locations, local references, prices and use cases that matter to the customers you want. Compare country mix and qualified actions at the post level, not just total views or page averages.

Also check whether the India-heavy posts are coming from one repeatable format. If so, pause that format temporarily instead of trying to retrain the entire page around it. A second page makes sense only if the two audiences need permanently different content and offers. Otherwise, it can split the momentum while the original page still has a chance to recover.

Dexid•about 1 hour ago•1

Facebook's algorithm doesn't really "retrain" on established pages the way people think it does. Once you're locked into a geographic+language cluster for revenue, the system optimizes for engagement within that cluster because it's already performing. You'd need to either start fresh content series with different targeting signals (different hashtags, posting times, maybe caption language testing) or accept the India audience is now your core. The hard truth is three weeks of algorithmic lock is basically permanent without experimental content that deliberately underperforms your current metrics first.

wesdacar•about 1 hour ago•1

That sounds like a clean test. I would keep the paid and organic results separate in the notes, since even a small engagement campaign can change who sees the post and make the audience shift look stronger than the creative alone caused.\n\nFor each post, I would record the organic country mix before the ad, then the paid and organic mix separately afterward. If the attainable format improves organically across several posts while the spectacle format stays India-heavy, that is much stronger evidence that the format signal is doing the work. Hope the before-and-after gives you a clear answer.

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