How are Tik Tok, Insta, and YouTube audiences different?

Hey guys! So I run a non profit to help people who don’t have access to mental health care. Social media is a major part of my growth of the platform. Right now I have done it entirely through insta.

I get 5 million views a month on insta. Facebook is growing well too. I talk to my audience to learn about them and their needs

So, I’m about to start on YouTube and tik tok, and I was wondering what the differences between the platforms are?

Like YouTube is more short attention span high stimulation typa thing right? So how are each platforms audience different? Specifically on tik tok and YouTube bc I have a pretty good grasp on the rest

Also, do b-rolls with the read caption thing work well there too?

Thank you so much in advance! I’m really horrible about responding on here, but just know I read and really appreciate your help! Thank you so much ❤️

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Signal_Driven•1 day ago•1

Congrats on the growth, that's a huge audience for a non-profit! About your question, TikTok users are generally younger (Gen Z as an example) and it's pure discovery. The algorithm shows content to strangers based on watch time and rewatches, not your follower count. Trends and sounds matter a lot, and people scroll fast, you've got maybe 1-5 sec to hook them before they move on. It's great for reach, though!

YouTube videos are 2 types: 1- Shorts: they are a bit similar to TikTok. Same short-attention, algorithm-driven discovery, vertical format.

2- Long-form is different. It behaves more like a search engine. So people find your content based on intent, like searching "how to deal with anxiety..." even months after you post it. The audience tends to be a bit older and is there to actually sit and watch, not just scroll.

Also try to treat it like SEO. Use keyword tools to find the exact phrasing people are actually searching for, and use that in your titles, descriptions, and even in the video itself...

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