What is the difference between red and white hashtags?
When making a post and making hashtags, I noticed that some posts have normal hashtags, while other more popular ones have a red bottom line in the hashtags, which normally correspond to hashtags with tons more post references than the white ones.
Is there any difference in engagement if I use the red hashtags vs the white ones? I am wondering if the red hashtags might be considered too popular that they aren’t considered in the algorithm or something? But I could be way off.
Does anyone know?