I compared a real video of me and an AI version of me side by side with the same script. here are my observations
Filmed myself doing a 45 second script. then ran the same script through argil with a clone of my face. posted both, same platform, same time of week, nothing else different.
The avatar one did slightly better on views. the real one did much better on comments and replies. which annoyed me, because I went in half-expecting the avatar to obviously lose and it didn't. people watched it fine. what changed was that nobody talked to it. the real video got questions, the AI one got scrolled.
My read is that avatars are fine for anything informational where you're delivering something, and bad for anything where you want a conversation. the face people are willing to watch and the face people are willing to reply to seem to be different things.
Anyone else actually run this before? would love to know the results.