How do small business owners keep up with TikTok/Reels trends?

I recently started a small business and I’m trying to post more short videos, but I’m finding it harder than expected

Sometimes I see a trending video format that could fit my business, but by the time I figure out what to say, film it, and edit it, the trend already feels old.

I’m also not very confident on camera, and I don’t really want to keep asking my staff to appear in videos either

For other small business owners, how do you handle this?

Do you usually:

film the videos yourself

ask staff to help

hire a freelancer

use templates or AI tools

skip trends and just post normal product videos

Also, what part takes the most time for you: finding the trend, adapting it to your business, filming, or editing?

Would appreciate hearing what actually works for other owners 🤩

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