Is anyone else moving from subtitles to AI dubbing for social content?

For the longest time I thought subtitles were enough if you wanted to reach people in different countries. But lately I'm starting to think that's changing.

I've been comparing a few videos, and the dubbed versions seem to keep people watching longer than the ones with subtitles. It makes sense too. Most people would rather listen than read especially if they're watching on their phone.

The only thing I've found frustrating is that a lot of AI dubbing tools are great at giving you a quick result, but not so great when you want to fix small things. For video localization sometimes a line sounds unnatural, the timing feels a bit off, or a word just doesn't fit the way a real person would say it.

How is everyone else handling this? Are you happy with one click AI dubbing or do you prefer tools that let you edit the translation, adjust the voice and fine tune everything before you publish?

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