How to build online presence on social media before launching

Hi everyone, im building my skincare brand and im curious on how to start building an online presence. Ive been told to build in public, however im struggling.

I have two social medias, one personal and a business one. I m kind of confused on building in public, like should I be posting on my personal for "building in public" or the opposite.

So far I have create 5 different post on my business on instagram. About my story, unboxing our sample, and some pics.

TBH I feel lost in my strategy, I do come from a marketing background, however, I have only really focused on SEO, Email marketing and not so much social media as its not my favourite.

For this week, im thinking of posting

- Why im creating the business

Another thing, is it bad that want to delay showing all the nitty gritty detail of my product because I want it to be s surprise/ build excitement around it.

Thank you!

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