How do you build a strong B2B social media strategy when you have very little content to work with?

I work as a social media specialist for a B2B company that provides IT services and engineering products.

Most of my strategy revolves around thought leadership, product highlights, industry pain points and trends. The problem is that we don’t have many client case studies or gated resources to use as content.

I’d also like to create short form videos where leadership and SMEs share their experience with product development, company results, customer challenges and what they’re seeing in the industry. But getting people to volunteer for videos has been difficult.

For those managing social media for B2B companies, how would you approach this situation?

How would you build a compelling strategy that actually strengthens brand awareness and credibility when you have limited case studies, downloadable content and access to leadership/SMEs?

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