does translated AI video actually perform in non-english markets, or does it just look like it does?

can't find a straight answer on this anywhere so asking here.

the pitch is obvious. one script, five languages, no reshoot. and the tech works, lip sync on translated audio is better than I expected. what I can't tell is whether the videos actually do anything in those markets or just exist there.

couple of things I've noticed. the translated audio sounds flat. it's accurate but the delivery is even in a way that's fine for explaining something and weak for selling anything. jokes and idioms just die, so the localized scripts end up more basic than the original.

lip sync also depends a lot on the language. some are perfect, some are visibly off, and it seems to be about how common the language is. so "30 languages" doesn't mean 30 languages that look good.

I've mostly tested on argil and to be fair the big european languages held up fine. the smaller ones were rough, though I think that's true across all these tools, not just one. no idea if heygen or synthesia do better there.

the bit I keep getting stuck on: does a native speaker see it as local, or as a foreign company that ran their video through a machine? those are very different results.

anyone actually running this in non-english markets? is it working or is it just cheaper?

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