Do hashtags matter?

I’m trying to build a social media following for my new app that I’m launching. It’s pretty important that the app has a large user base right away or people may delete the app. In every post I use hashtags such as #onlinedating and #profilereview. I’ll usually also put the app name #coachcupid and whatever other hashtags seem relevant to the post. These don’t seem to be very effective in growing views or engagement. I’m not sure if it’s because of the hashtags I’m using or if hashtags themselves are useless. A friend recently told me the algorithm cares more about the keywords in your caption rather than the hashtags. Is this true?

For reference, I’m launching an app to help give real anonymous feedback to online dating profiles to provide transparency to people on the apps.

East_Tip_5832•about 2 hours ago•2

Ton ami a totalement raison : aujourd'hui, les mots-clés dans la légende (et même à l'oral dans les vidéos) ont beaucoup plus de poids que les hashtags pour l'algorithme des plateformes (Instagram, TikTok, etc.).

Voici pourquoi tes hashtags actuels ne fonctionnent pas comme tu le voudrais et comment ajuster le tir pour ton application :

L'indexation sémantique (SEO des réseaux sociaux) : Les plateformes agissent de plus en plus comme des moteurs de recherche. Elles scannent le texte de ta légende et l'audio de ta vidéo pour comprendre de quoi tu parles. Utiliser des termes naturels comme "profil de rencontre", "avis", "application de rencontre" ou "transparence" directement dans les premières lignes de ton texte est bien plus efficace qu'une liste de hashtags en fin de post.

L'utilité limitée des hashtags de marque au début : Mettre un hashtag avec le nom de ton application (#coachcupid) ne sert à grand-chose tant que tu n'as pas une communauté établie. Personne ne cherche activement ce mot-clé pour l'instant. Garde-le éventuellement à la fin, mais ne compte pas dessus pour acquérir du trafic.

Cibler des mots-clés de niche : Pour un concept aussi spécifique que le tien (donner des retours sur des profils de rencontres), mise plutôt sur des phrases ou des expressions que ta cible tape directement dans la barre de recherche (ex. : "comment améliorer son profil Tinder", "pourquoi je n'ai pas de match", "avis profil de rencontre").

En résumé : Allège tes hashtags (3 à 5 ultra-pertinents maximum suffisent) et soigne ton copywriting en y intégrant de vrais mots-clés que tes futurs utilisateurs recherchent au quotidien. Bon courage pour le lancement de ton application !

EasternRecognition94•about 2 hours ago•2

I think Instagram switch to keyword based indexing as opposed to relying as much on hashtags. Use good keywords in bio

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