Is Twitter dead?

Do you guys still use Twitter to promote your brand? Seems like it’s a dead platform.

I search for posts and most of them are trolls. Like people posting stuff just to get a reaction when they aren’t really serious.

I tried blue sky, but it’s not as big or effective or alive as Twitter once was.

Threads seem to be more active though. Like there’s a lot of activity around my posts.

Instagram - not so much activity for me. But I might not have conquered the platform yet. Though a lot of weird accounts with 2-3 photos that don’t make any sense. Seems like they might have a bot problem.

Anyway should brands be spending time on Twitter?

评论

Impossible_Strike651•about 4 hours ago•2

brands need to consider where their audience is. if you're seeing more engagement on Threads, it might be time to shift focus. Twitter's still got some life, but it's not what it used to be. native threads and video do better now, and you might want to skip the external links if you post there. check your analytics and go where the action is.

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Direct-Carpet9603•about 3 hours ago•1

i still use x but not for broad brand reach i use it for finding the 20 people already talking about the problem and replying there the feed feels worse but the search still pays

BP041•about 3 hours ago•1

Twitter's not dead—it’s just split. The engagement farming got worse after the API changes killed most legit bots, but real convos still happen in replies and DMs, especially in B2B tech. For consumer brands, Threads is honestly where I’d stick—the reach feels more organic, even if the audience is smaller.

Arun-dev•about 1 hour ago•1

Deleted x 2 years ago never looked back.

Too many sleeze bags for my taste

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