idrk how it works but as a consumer, i would say you rlly need to do something others dont. im gonna say this in the pov of a consumer, do something thats unique to you. choose a niche theme like.....avoid regular mens fashion obvi, the mainstream aesthetics like minimalist, and these days mixing desi with western is also very popular. i mean ofc u can start with that but it has a great height that you need to reach to be well-known for it too. so choose something that has less competition. avoid ai, and give ur maximum human input and creativity. and for that creativity to come, choose an aesthetic that feels natural to you, then that becomes your trademark/style.
and if i were to be more speficic, the men fashion world needs more flamboynce, maximalist, whimsy. or atleast, thats what i want. and its alright if a certain kind of people arent your target audience.