Food/recipe creators: would you be okay with someone stitching your video to plug an app, even with credit?
Any content creators in other spaces, feel free to respond.
I'm building a small app that turns saved recipe videos into a shoppable grocery list. Before I lean further into a tactic I've been using, I want to hear from people who actually make this content, not just guess.
The tactic: download a recipe video, add a short clip at the end showing how to use the app with that same recipe, post it. I've credited the original creator in the caption when I could find them, but there's no real traffic or benefit flowing back to them from that.
Genuinely asking: how would you feel if this happened to your video? Would a heads-up DM before posting change anything, or is it just not okay regardless? I'm sure many of you know, content creators tend to not respond to DM's or cold emails. Do you expect payment for something like this, and if so, what's a fair number? Trying to figure out what the norm actually is here versus what I'm assuming it is.
Any recs for this? I'm a self funded startup with not much capital to pay creators, so it's been a struggle to grow my audience and user base.