If building a brand and a business, should your social media posts value quality or quantity?

I've been building a community for some time now, and I've been posting on social media for some time. I try to post once a day, with a variation between reels/shorts, static posts, and such.

I recently watched a video about someone saying that if you're building a brand, you should value quality over quantity, which makes sense. But as someone who is trying to grow their social media presence and their brand/business at the same time, trying to convey a community-like atmosphere around trading and investing, what is the optimal posting type?

Quality posts? Or more quantity? As in, should I continue posting every day or dial it back and put more effort into each post and post less frequently, but with higher-quality posts?

I'm not building a personal brand, but a real brand.

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Embarrassed_Key_4539•about 4 hours ago•1

Daily is usually too much, I’d do like 4x a week but it is quality over quantity- what content are you putting out? Are people engaging, commenting, sharing? Are you getting new organic followers daily?

No-Perspective872•about 3 hours ago•1

I think you should post as often as you can without letting the quality slip. I don’t think daily is too often at all, in fact three times a day is where I think real growth happens, but only if you can keep up the quality.

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