random question, anyone using capcut for ads or brand content?

i always see capcut mentioned for reels, tiktoks, and personal creator content, but i don`t hear much about it on the brand side. i`ve been noticing more ads lately that feel a lot closer to regular social content than the polished stuff brands used to put out. because of that, i'm wondering if people are actually editing paid content in capcut now or if most teams still stick with premiere, davinci, or something similar and aren`t talking about big campaign shoots. more the day to day social posts, product clips, ugc style ads, and content that gets resized for a bunch of different platforms.

i was looking through a few job listings earlier and almost all of them mentioned premiere. that`s what got me wondering about it.

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perfectlavender•5 days ago•1

I am editing on capcut for my client's meta ads, It's much more faster to edit there and my client wouldn't care less of the software I use and is okay and happier with capcut

Most of the job listings are written by who never edited and they don't usually know what should an editor use for their videos. I would apply anyway on those job listings

TWinslow214•4 days ago•1

It's fine for social-first content, TikTok, Reels, shorts especially. The templates are fast and the color grading is decent enough that you don't look like an amateur. Just don't expect broadcast-quality output. If you're doing anything that needs to hold up on a bigger screen or needs precision color matching across a campaign, you'll notice the limits pretty quick. For brand consistency work, most people end up in Adobe or DaVinci anyway. But for quick, native stuff? It does the job.

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