The coaching question matters less than the reason most service accounts stall. Product pages have something to show, a new drop, a sale, a launch. A service business has to manufacture that equivalent, which usually means showing the work instead of describing it.
A few things that actually move service accounts:
Before and after beats a testimonial every time. Post the process, not just the result, since people book based on how you work. One clear offer per profile, and if nobody can tell what you do within five seconds of landing on the grid, the bio and highlights are the problem, not the reach. Local location tags matter more than hashtags when you are serving a specific area.
On picking a coach, ask for service-business examples specifically. If they cannot show you a services account they grew and what changed, they have not done it yet.
One thing worth checking before paying anyone. Ask your last five customers how they found you. That usually reveals the channel actually deserving the budget, and more often than not it is referrals rather than the channel people are about to hire for.The coaching question matters less than the reason most service accounts stall. Product pages have something to show, a new drop, a sale, a launch. A service business has to manufacture that equivalent, which usually means showing the work instead of describing it.The coaching question matters less than the reason most service accounts stall. Product pages have something to show, a new drop, a sale, a launch. A service business has to manufacture that equivalent, which usually means showing the work instead of describing it.