which metric do u care about the most
views, likes, shares, comments? i'm trying to figure out which metrics are the most important for TikTok
views, likes, shares, comments? i'm trying to figure out which metrics are the most important for TikTok
Start with the outcome. For content quality, I would watch meaningful comments, shares and saves per view. For audience growth, track profile visits that become follows and whether viewers return over the next few weeks. For a business account, clicks, qualified leads or purchases matter more than any engagement total.
Raw views show distribution, not success. I would also separate comments that begin a conversation from emoji or one-word comments. Compare rates per 1,000 views between similar formats instead of comparing totals across unrelated videos. If I had to keep one community-oriented signal, it would be returning viewers who take a second action.
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Views and RPM. That’s how I get paid.
I do TikTok full time. The most important metric is shares. Those have the best potential to go viral.
Does anyone else feel like social media has changed so much since the pandemic? I feel like the pandemic didn't just change our lives offline. It changed how we live online, too. Short form videos and apps like TikTok became huge. Now it feels like every platform is trying to copy TikTok. Instagram and Facebook have Reels, YouTube has Shorts, Snapchat has Spotlight, and even other apps like Twitch are pushing short videos everywhere. It's like every company saw what worked during that time and decided that every app needed to work the same way. I miss when different platforms had their own purpose. You went to YouTube to watch longer videos, tutorials, documentaries, or someone's vlog, and storytelling. Instagram was more about photo sharing and keeping up with friends, family and a place for small businesses to grow. Other platforms had their own style, too. Now, no matter which app I open, I feel like I'm looking at the same endless feed of short clips. We lost the actual social part of social media. These apps aren't really social networks anymore. They feel more like algorithmic machines designed to keep you hooked. You barely see posts from people you actually know because your feed is filled with people chasing clout, platforms cramming ads everywhere and charging subscriptions just to remove them, and endless recommendations forced on you by an algorithm. I miss when feeds were chronological and you could actually catch up on what your friends posted, reach the bottom, close the app, and go on with your day. Now there is no end its a big loop. YouTube is probably the biggest example for me. I miss when it felt like a place to sit down and watch a proper video. Now there's so much focus on Shorts, views, and keeping people watching for as long as possible. Even already established creators like MrBeast post clips from their old content to recycle views instead of focusing on future content. They are just spamming 5 to 10 short clips a day to chase algorithmic reach and stay relevant. Small, aspiring creators are told to do the exact same thing for growing and becoming big; they are not told to post vlogs or stories explaining themselves and make meaningful content and organically grow. It’s just post clips, get views, and hope for exposure; even tutorials are now shrunk to 30 seconds from 30 minutes because that's what gets attention. It feels like generating quantity matters more than the quality of the content. A lot of us got used to having time to watch something everyday. Whenever we're bored, we open an app and start scrolling. There's always another video, another trend, another thing to react to. It can make it harder to enjoy slower things or sit with our own thoughts without reaching for our phones. I'm not saying short videos are always bad, or that everything was perfect before TikTok. But I don't want every platform to be built around the same kind of content. I don't want to open YouTube for a tutorial and end up with a 30 second sped up tutorial that doesn’t explain anything but forces me to endlessly start scrolling Shorts. I don't want every app to feel like it's fighting for my attention in exactly the same way. We need this to stop before it gets worse and ruins what made these platforms enjoyable. It is taking a serious toll on our mental health, too. The constant stream of short clips and endless scrolling is destroying our attention spans, making it almost impossible to focus on a single task, read a book, or watch a full video without feeling restless. On top of that, being fed non-stop highlight reels and viral trends fuels constant anxiety, self-doubt, and intense FOMO. Instead of relaxing, you just end up feeling drained, overstimulated, and like you're always missing out on something. I wish these platforms would remember what made people use them in the first place. Let YouTube be YouTube. Let Instagram be Instagram. Give people more control over their feeds, and let us turn off features we don't want instead of forcing them into every corner of an app. I genuinely miss when the internet felt more varied and less focused on keeping us hooked all day. The pandemic changed more than our offline routines. It changed how we spend our free time online, and I wonder if we'll ever get back some of that balance. If you agree with this, please share this post with your friends and family so maybe these corporations will actually look into changing how they design these apps.
I’ve barely posted on social media for years, but I’d like to start building more of a personal/professional presence. My biggest issues are honestly pretty basic: I overthink how I’ll be perceived, get overly focused on likes/views/numbers, and then struggle to post consistently. I can spend way too long thinking about a simple post and then end up posting nothing. I’m wondering if hiring a social media manager or strategist would actually help with this, or if that’s overkill. Ideally I’d want help with content ideas, planning, editing, scheduling, and basically creating enough structure that I stop overthinking every post. I’d still want it to sound like me and not feel overly polished or “influencer-y.” For people who do this professionally: Is this the kind of client/problem a social media manager can actually help with? Would I be better off looking for a social media manager, content strategist, or personal branding person? What would a reasonable monthly budget be? Where would you recommend finding someone good?
When you post, Instagram doesn't evaluate your content all at once. Distribution is continuous and adaptive. The system is constantly re-ranking your post based on signals it collects over time. Early engagement matters a lot, but posts can pick up hours or even days later, especially Reels. It's not a single batch test. It's an ongoing one. What you need to understand is that the algorithm is always watching the same core signals, and most people are optimizing for the wrong ones. **What actually moves the needle** Instagram's CEO confirmed this year that three signals are driving distribution more than anything else right now. Watch time is number one by a significant margin. Viewers decide within about 1.7 seconds whether to keep watching. If people are dropping off in the first 3 seconds, your post dies. If they make it past 50%, that's a strong signal. If they rewatch, that's explosive. Your retention curve is more important than your like count, full stop. Second is likes per reach, meaning the percentage of people who actually liked your post out of everyone who saw it. This matters more for reaching your existing followers than for growing to new audiences. Third, and this is the one most people are underestimating, is DM shares. When someone sends your post to a friend, Instagram treats it as a stronger endorsement than a like or even a comment. It signals that your content is worth recommending to strangers. Every post should have a built-in "send this to someone who needs it" moment, intentionally. If you're still optimizing primarily for likes in 2026, you're behind. **The format breakdown** Reels are for reaching new people. Carousels and photos are for your existing followers. Stories are for keeping those followers from leaving. They're not interchangeable. They serve completely different purposes in the algorithm. Carousels are underrated right now. Instagram does re-rank posts over time, which means a carousel that didn't land on the first impression can get another shot. The takeaway: make every slide worth stopping on, not just the first. Stories aren't optional if retention matters to you. Accounts that post consistently to Stories see meaningfully fewer unfollows. Stories keep your existing audience warm while your Reels pull new people in. **What you should actually be doing** Forget posting volume targets. Quality is the prerequisite. High frequency with low quality lowers your retention metrics and actively hurts your distribution. Run this instead: Every day: one high-quality Reel with a hook in the first 2 seconds and a clear share trigger built in, plus 3 to 5 Story frames to stay visible and keep your audience connected. Three to four times a week: a carousel optimized for saves and shares, something educational, useful, or worth returning to. Every single post should pass three checks before it goes out. Does the hook land in under 2 seconds? Is there one clear idea? Is there a reason someone would send this to a friend? **On niche consistency** Your last 9 to 12 posts define how Instagram categorizes your account. The algorithm rewards tight topic focus and punishes accounts that drift between unrelated content. Whatever angle you've built your account around, stay in it consistently. It's not about being in a broad niche. It's about having a distinct point of view within one. A hundred fitness creators exist. Only a few have a perspective that's immediately recognizable. That's the real differentiator. **Where I've seen this work** I grew from 100 followers to 360k using these principles. Grew 10+ accounts from 0 to 10k and sold most of them. The process was the same every time: understand what the algorithm is currently rewarding, make content that earns retention and shares, stay consistent for months not weeks, and adjust based on what the data tells you. It's not exciting. It's a system. Systems win. **TLDR** This post blew up last time so I'm bringing it back with answers to the most common questions I got. Before anything else, few things I wish someone told me earlier: 1. **Consistency** is the only thing that actually matters. I know everyone says this and everyone ignores it. That's literally why most people fail. The people winning are not smarter than you, they just didn't quit. 2. Video quality matters more than most people admit. Drop CapCut, get Adobe Premiere or hire an editor. Skip Fiverr, find editors in **Discord communities** instead, way cheaper and actually good. 3. Stop wasting hours on scripts, hooks, and hunting for content ideas manually. I use **SocialHunt** for all of that. You can train it on viral content in your niche and it handles the research and scripting side so you can just focus on filming. 4. Use **Superflow** to handle distribution, workflows, and repetitive ops. If you’re doing things manually, you’re capping growth.
My best client went quiet on a $1,400 retainer invoice and I just let it sit. It was due on the 1st. By the 5th I had drafted a follow up email twice and deleted it both times. I told myself they were busy, that chasing would make me look desperate, that one late payment from a good client was not worth an awkward conversation. So I kept posting their content like nothing was wrong and checked my bank balance a lot. On day 19 I finally sent the shortest version I could write. Something like: just flagging invoice 104 is still open on my end, let me know if you need anything from me to process it. They replied in under an hour. The invoice had gone to their old ops inbox when their office manager left. Nobody had seen it. It was paid the next morning. That one stung a bit. The delay was never a money problem or a respect problem. It was an inbox problem, and my worrying about seeming pushy turned a two day admin fix into almost three weeks of me quietly stressing about rent money. So I built the follow up into the boring part of the job instead of leaving it to courage. Now every retainer goes out with a note the day before it is due. If the due date passes, I follow up the next morning, still friendly, just a flag. Around day 3 I ask what their accounts person needs from me, a PO number, a different format, whatever, because that question has fixed it more than once. Day 7 gets firmer and mentions the late fee that is already in the contract. And the contract now says work pauses at 14 days overdue, which I have never actually had to use since writing it down. The part I did not expect: clients do not seem to mind any of this. If anything the organized ones respect it. The reminder the day before reads like a service, not a chase, because half the time they were about to forget. How long do you wait before you chase a late one? And do you put the pause clause in writing or just handle it case by case?
I have always known that Iphone has better social media optimization but I was wondering if you get an advantage with audience engagement if you have the latest Iphone model? In 2020 I had the then new Iphone 12 pro max and I posted a random trashy video and it went viral with like 700k likes. Does your phone model really have a connection to the algorithm or am I just overthinking it?
Hello, I'm working as a Beginner Social Engagement Role in my company and the need to learn about Promoting Events on Facebook to maximize people, make it a good time for them. We push static posts, ads and reels for this. The niche is within an Education Brand. We want to highlight partners and brands that teamed up with us for these ventures. I want to learn how to effectively provide results needed for my client and want to learn best practices to do so. I think a system from when we do outreach to post-event and then following up with them is one concept. What other things could be done? Hope we can engage and discuss about these things together thank you