What are peoples thoughts of intentionally disabling comments on insta for a new clothing brand? I have weighed the pros and cons of doing this. There can be so much negativity spewed in the comments section by bots and people simply wanting to comment negatively. I am leaning closer to disabling purely to safeguard my own wellbeing, nothing more, and id be accepting the negatives of this.
It cuts off the community angle completely, which for a clothing brand feels like a missed trick. People want to tag their friends, ask about sizing, or just hype up a piece they like. Without that space you're basically running a catalogue instead of a brand.
But if the trade-off is your sanity, I get why you'd make that call. The comment sections on new accounts can turn into a wasteland fast, bots and trolls piling on for no reason. Maybe you could keep them on for a trial week and see how it actually goes before locking it down.
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You do not have to make one permanent account-wide choice. Start with comments on and use Instagram's Hidden Words with a custom list, Limits during spikes, and Restrict for repeat offenders. Check comments at two scheduled times instead of monitoring continuously. Pin useful sizing or product questions, and turn comments off only on a post that attracts disproportionate abuse.
Run that setup for two or three weeks and record meaningful questions, customer interactions, abusive comments, and moderation minutes. Then decide from the actual ratio rather than the possibility of abuse. If the wellbeing cost is still too high, disabling comments is reasonable, but make a visible customer-support channel available because people will still need somewhere to ask about sizing, delivery, and returns.
I've been thinking a lot about how social media has changed over the years. Originally, the idea was pretty simple: connect with people, share things, discover communities, and have conversations. But somewhere along the way, the focus shifted. Today, almost everything seems to revolve around reach, engagement, impressions, followers, and algorithms. People are incentivized to post whatever gets the most attention, while platforms are incentivized to keep us scrolling for as long as possible. And then there's the growing number of bots, AI-generated content, fake engagement, and accounts that aren't necessarily interested in genuine conversations. It sometimes feels like we're all participating in a giant competition for attention instead of actually connecting with each other. A small team I'm part of has been asking a question: **What would social media look like if we designed it around genuine human interaction instead of maximizing engagement?** We're actually working on a new decentralized social platform based on that idea. We're not claiming we can solve every problem. But we believe that if you start from scratch, you can make fundamentally different decisions about how a social platform should work. I'm curious what others think. **If you could change one fundamental thing about today's social media platforms, what would it be?**
# Is social media marketing becoming less about followers and more about distribution? A brand can have 100K followers and still get little reach, while a small account can get millions of views from one post. So what matters more today: **building a large audience or creating content that algorithms distribute widely?** **Curious what SMM people think.**
i help a guy with his content, and lately i feel weird taking any credit for the numbers. he makes beautiful short videos, properly shot, with a lot of thought behind the lighting and the edit. those usually get a few thousand views. his work needs the reach, so i suggested trying some of what's already working. copying trending concepts and formats, adapting them to his style, using trending audio. those started clearing 100k, some way past that. it kept happening, and eventually “let’s try a few” turned into most of what we make. when we first started working together, we'd spend our conversations talking about shots, where the light would be, how long to hold on something. now we're mostly talking about whether a trend is still alive and if we can get ours posted in time. he told me he feels like he's losing a little piece of his soul for views. i didnt really know what to say because i'm the one who encouraged it, and the reason i gave him still holds up: more people are seeing his work. except i'm starting to wonder what that's worth if the work they're seeing is stuff he doesn't want to make. i don't think the trend videos are beneath him or that being proud of something means it deserves 100k views. but we went into this thinking the trend stuff would bring enough attention to support the work he actually cared about. instead, every time we plan one of his original ideas, we're comparing it to what following a trend could do, and it gets harder to justify spending the time. for people who manage accounts for a living, have you actually made that balance work? i'm interested in how you decide what gets made when the stuff your client loves consistently gets a fraction of the views. we said we'd keep doing both, but that hasn't meant much in practice.
Lembro quando chegou a pandemia a o trabalho home office foi instalado. Muitas empresas começaram a aparecer mais nas redes sociais (principalmente instagram) e viram que alí era sua vitrine. Com isso começou o famoso serviço de social media, do tipo da empresa pagar alguém para criar tantas artes por semana e manter a constância. Isso ainda existe? Lembro na época fazia como complemento de renda e tinham alguns clientes que pagavam mensalidades por "pacotes de artes". Alguém trabalha nesse modo?
I’m curious what makes people decide to follow someone when they come across a new profile :) Is it their aesthetic, personality, lifestyle, the type of content they post or just the overall vibe of their account?
I didn’t pay for engagement & I haven’t posted much, I’m trying to figure out how I gained almost 20 followers over the past 2-3 days. I know which videos of mine have higher engagement, and when you click on the analytics, it’ll tell you how many new followers were gained from that video. Some have liked content & followed, some just follow out of the blue it seems but I have more profile views. Most of these profiles may have a profile pic but no content, just likes and reposts.