People don’t read captions at all on social media and it’s honestly annoying

I run a business and often make post on social media and make important announcements/ updates and how to contact me and people will still comment questions that’s obviously answered in the captions. I feel like a broken record and am honestly dumbfounded by how lazy people are when it comes to inquires. I’m just fed up at this point lol

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Ave25•13 days ago•15

If the same question keeps coming up, I’d put the answer directly on the image. treat the caption as extra credit lol

Hookle_app•13 days ago•5

The customer is always right, even on social media. As a business, you have to adapt to how people use the platform. If they don't read captions, you need to put the key info somewhere they'll see it.

nciteme•13 days ago•4

It's brutal but real, most people scroll captions at a glance if they read them at all. One thing that helps is putting the single most important detail in the first line and repeating it visually on the image itself, since the graphic is the one thing they actually stop on.

hurricane_t0rti11a•13 days ago•2

That just means your posts aren't giving people the information they need

DTFMediaDavid•13 days ago•1

It’s people in general. I’ve literally emailed someone login details only for them to reply with a screenshot of them not being able to login and it shows them having inputted completely wrong information.

Training-Guidance281•13 days ago•1

Yeah this is way too real lol. You can put the answer in the caption, in the image, and sometimes even in the first line and people will still ask the exact same question.

I’ve kind of accepted that most people are scrolling fast and barely reading, so now I try to put the important part directly in the post itself and keep the caption for extra context.

I’m building PostDovo and even with content automation, this is still something you have to think about. You can make and schedule all the posts you want, but if the main message isn’t obvious in 2 seconds, a lot of people just won’t see it.

At this point I’d assume nobody reads the full caption and design around that 😂

Tango_streaming•12 days ago•1

insta cuts the caption off at roughly 125 characters, so the first line has to carry the question and the answer. then pin the faq answer as a comment under the post. sits right under the caption, so it’s usually the first thing people read, and it cuts down on the same questions over and over

akrish_17•12 days ago•1

Haha I get it, but honestly most people only see the first line of a caption before "more", so if the key info is lower down they genuinely never see it.

I'd put the important stuff on the post itself (text on the image or first frame of the reel), and keep the first line of the caption to the one thing they need, like "Bookings open Monday, link in bio".

Pinning a comment with the answer helps too, and on Instagram you can set up auto replies for common questions (like "price" or "how to book") so you're not typing the same thing 20 times. It's also worth seeing those comments as a good sign, since they still boost the post. Hope this helps!

Away_Literature_6038•12 days ago•1

The fact that you're getting engagement on your posts is awesome. Answering the same questions over an over again is just a part of customer service. I would outsource responding to questions to a person on your team so you don't have to do it, and be grateful people are asking questions and your getting engagement on your content.

the_sebaster•12 days ago•1

Well, 90% of the captions on instagram reels are in Chinese and have nothing to do with the actual content.

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